NOTE: This post has been updated January 18, 2022 to reflect Flodesk’s current offers. Any new information will be italicized.
Being a small business owner is hard. Entrepreneurship is no joke. There are a million things to do and not enough time to get them all done. After the TpT Forward virtual conference this summer, I decided the time had come: I was ready. For what? An email list. As an introvert, communicating with my people is top priority. I say “my people” because they are: clients, customers, and colleagues with similar goals and work ethic. Folx who get it and actually want to hear from me. I’m not into small talk with everyone just for the sake of chit chat. Out of all the service providers available, I went with Flodesk. Here’s why:
Whether 1000 or 100,000 subscribers, your price stays the same.
As I investigated different email service providers (ESPs), I came across the up and coming Flodesk and learned a whole lot of things I didn’t go to university for. Case in point: subscriber count matters. The bigger your list, the bigger the bill! At least that’s the case when you’re using Mailchimp (which I had prior for a hot minute) and ConvertKit (which I looked into). Unlike other ESPs, though, Flodesk doesn’t cost more for growing your email list. In fact, no matter the size of your email list, you’ll pay the same flat rate price each month! You can save 50% your first year using my affiliate code CRYSTAL50 at checkout. After year one you’ll pay $39/month which, in my opinion, is still a great deal, all things considered.
At first, I really didn’t want to pay Flodesk. Mailchimp lets you work with a subscriber list of 1000 for free before paying a dime. In the longrun, though, I’d pay more on another ESP. So yeah, it sucked at first paying $19/month to send emails to 5 people. Now that my list has grown exponentially and will surpass that 1K milestone any day now, I’m grateful to have signed on with Flodesk earlier than later.
No clue what to do? There’s ready-made templates for you!
Email marketing doesn’t have to be scary. If you’re like me, you know what you want to say, but maybe you don’t quite know how to say it. Don’t worry! To get you started, Flodesk has a library of gorgeous (and I do sincerely mean GORGEOUS) templates to help you welcome, nurture, and convert subscribers into customers. Customizing the templates is super simple, too! A few clicks and the templates transform to match your brandโs unique look and feel. Change fonts, colors, pictures, and more to achieve your signature look.
The beautiful design elements allow for creative freedom.
You know I’m a font snob. I hate that the market industry is so BLAH. Verdana. Tahoma. Century Gothic. Ariel. Yuck! For the first time ever in email marketing, I was able to use schmancy fancy script fonts like Amsterdam. You still get all your standard TrueType fonts which are great for body copy. I love the custom fonts for headers and a “real feel” email signature. You can also create image collages for your on-brand marketing needs.
The creative freedom Flodesk provides is my favorite feature at the moment.. and they are adding more! As a professionally trained teacher turned CEO of a DIY small business, marketing is an area I’m still growing in. Flodesk has a click and drag email builder (no coding required!) that makes it easier than ever to create beautifully branded emails. My emails look like they’ve been designed by some schmancy fancy professional designer with little effort.
Connecting and getting social with subscribers is easy peasy!
Want an easy way to connect email subscribers with the incredible content youโre sharing over on social? Flodesk easily integrates your Instagram account into outgoing emails to showcase your most recent posts.. all with one click! I told you: no coding required, ever. Create a horizontal gallery or a pin-board style collage in seconds.
No more tag confusion! Learn about your subscriber’s habits.
You can forget about all the stress that comes from tagging. Keeping up to date records regarding user data is easy peasy. No more duplicate tags or thinking about it too lateโFlodesk does all of the tagging for you! You can easily see which of your subscribers are most engaged, what they signed up for, what they clicked on, etc. Thereโs TONS of data automatically captured for you! I don’t use too many UTM codes anymore since Flodesk practically does it all for me. Yay!
ACTIONABLE STEPS: If you’re looking to try an email service provider for your business, why not Flodesk? Sign up using my affiliate link and enjoy all templates, fonts, and branding FREE for one month. After that, you’ll save 50% off your first year (bringing your bill to $19/month) with referral code CRYSTAL50.
